The Next Artists to Break Will Have a Machine Behind Them
Start using the AI-powered release infrastructure behind serious artists and teams that allow you to manage content, rollout strategy, ad execution, fan-data capture, reporting, using AI agents that can be used entirely by yourself.
No experience with AI required. No case studies needed.
Just real motion as an artist — or access to real artists and teams.
→ New: the 11-Week Rollout Strategy Agent
Fill out the form. Take action. Expect the call from us.
"The new breed of artists and teams are using release strategy + agentic AI to break millions of streams in months."
A no-bullshit, industry-vetted system for any professional in the music industry to use Agentic AI and Aggie to get moving in 2026.
June 4 Masterclass Replay — Max Gousse (Beyoncé, Saweetie, YG) × Keyz
Inside the Platform
The IBA × Aggie machine, up close.
This is what Founding 100 members actually log into — the release system, the AI agents, and the rollout dashboard Aggie runs on top of Keyz's strategy.
Content, rollout, optimization, and consistency at a level humans can't match — wrapped around the release strategy Keyz uses to break records. No experience with AI required to start.
Results
What the infrastructure looks like when it works.
Artist development + content infrastructure. Consistent posting, AI-assisted production, audience data capture.
Release infrastructure deployed around a single. Rollout strategy, ad execution, fan-data capture.
Sustained infrastructure. Not a one-hit campaign. The machine running 12 months straight.
The Industry Speaks
"Be so f***ing hungry, that you're ready to ride the wave."
Monica Payne
Founder, Monica Payne Enterprises · Talent Booking · 14 Years · Los Angeles
Bardot · W Hotel Hollywood · The Roosevelt · JW Marriott
"Use the tech."
Max Gousse
Chairman, Artistry Records · Island Def Jam · 40 Years
Beyoncé · Rihanna · Jay-Z · Saweetie · Kelly Rowland
How it Works
Two ways to work with IBA × Aggie.
AI-powered content, release systems, and growth tracking — built by Keyz, powered by Aggie.
- Up to 100 AI-powered posts per month
- Full social media marketing creation
- Release & event campaign systems
- Weekly execution structure
- Fanbase growth tracking
- Release checklists and rollout workflows
Direct 1-on-1 work with IBA principals. Personalized release architecture, custom agents built for your brand, private communication channels, and priority access to new Aggie features. Limited to 100 Founding members.
- Direct consulting with Keyz & Max Gousse
- Personalized release architecture
- Custom AI agents built for your brand
- Multi-quarter rollout planning
- Audience monetization systems
- Team dashboards & enterprise integrations
- Priority access to new Aggie features
- Private communication channels
This Is Artist Infrastructure
Three things that separate the machine from the guesswork.
↗A Proven Release Strategy
Built from real campaigns that took artists from nothing to tens of thousands. Not theory — infrastructure that has already worked.
↗AI Execution Engine
Aggie AI handles content, rollout, optimization, and consistency at a level humans can't match. The machine runs while you make music.
↗Industry-Level Guidance
Direct insight from Keyz the Producer, Max Gousse, and the IBA team. Decades of major-label infrastructure, brought into the independent lane.
"Talent gets you noticed. Discipline keeps you here.
Most artists only focus on the first part."
The Team
Decades of experience in artist development, marketing, and release strategy.
Co-Founder · Producer · Strategist
Keyz the Producer
2M+ Annual Reach · Spotify · Instagram · TikTok Growth Authority
Keyz the Producer has become a respected authority in modern music marketing and artist development, known for guiding artists on how to grow across platforms like Spotify, Instagram, and TikTok. Since 2018, he has built a reputation as a go-to expert for rollout strategy, social media growth, and fanbase building, reaching more than two million people annually through his educational content and industry insights.
Co-Founder · Executive · A&R
Max Gousse
East West · MCA · Epic/Sony · Island Def Jam · Music World · 40 Years
Max Gousse's career spans nearly forty years across top institutions including East West Records, MCA Music Publishing, Epic/Sony Records, Music World Entertainment, and The Island Def Jam Music Group. He has contributed to major projects for Beyoncé — including I Am… Sasha Fierce, B'Day, and The Dreamgirls soundtrack — as well as work with Rihanna, Jay-Z, Saweetie, Solange, Kelly Rowland, YG, and Ty Dolla $ign. His dual background as producer and high-level A&R executive gives him a rare perspective on creative development and commercial success.