LIVE WEBINAR / June 4 · 7PM ET / Achieving Icon Status: For Artists, Executives, Labels, and Investors.
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Release strategy masterclass / powered by Aggie
Learn the ReleaseStrategyBehind the Results.
Learn the release strategy that has helped artists gain millions of fans, streams, and paid booked shows every month — then see the tools and how to leverage AI to handle the execution.
This is not a tools demo. Keyz The Producer and Max Gousse are the authority layer. Under that authority, IconBreaking is the strategy and revenue engine — the repeatable system behind hundreds of millions of streams and record sales — and Aggie is the execution layer that handles the follow-through once the strategy is clear.
Music executive / A&R / label builder
Max Gousse
Public credits span major-label A&R, artist development, soundtrack execution, and building Artistry Group / Artistry Records into a platform with label, management, publishing, film/TV, and merchandising arms.
Beyoncé / Parkwood ecosystemPublic bio credits include Beyoncé album and soundtrack work, plus Parkwood / entertainment-platform advisory context across music, film, touring, merchandising, and brand partnerships.
B2K / You Got Served eraExecutive producer and soundtrack-side proof around a youth-culture entertainment franchise that moved across music, film, and touring demand.
Artistry platformBuilt a multi-vertical music company with a Republic/UMG joint venture and entertainment partnerships extending beyond record releases.
Music executive / producer / label builder
Keyz The Producer
Keyz The Producer brings the IBA operator lens: 15+ years across production, artist development, music marketing, release strategy, and campaign execution — creator credibility plus 50M+ stream-scale proof.
Chris Brown / “Medusa” creditPublic bio material cites Keyz as producer/composer on Chris Brown’s “Medusa,” after building a 500+ song-and-track catalog across production, studio, and artist-development work.
Icon Breaking Agency / IBAFounded IBA in 2018 as an entertainment branding and marketing agency, consulting independent artists, established artists, industry professionals, reality-TV talent, and actors.
Strategy & Revenue EngineIconBreaking
IconBreaking is the release architecture built from decades of major-label and independent execution — A&R strategy, artist development, content sequencing, campaign construction, and the revenue model that turns a release window into a working music business. The repeatable system behind hundreds of millions of streams and record sales.
Execution LayerAggie
Audience Genomics / Aggie provides the workflow infrastructure, audience signal, fan-capture tooling, media intelligence, follow-up automation, and performance reporting that closes the loop after strategy is set. The execution rail that makes sure nothing leaks between the plan and the result.
Who it is for
Artists, managers, labels, A&Rs, producers, distributors, marketers, and music operators with campaigns to move.
What gets sharper
Audience intelligence, content timing, fan capture, rollout ownership, and the signal the industry needs to understand the campaign.
Register now
Bring your release window and see the strategy behind the results.
