Built by operators with real music-industry proof.
This is not generic artificial intelligence advice. The room is led by people with public A&R credits, label infrastructure, artist-development experience, production credits, and campaign execution proof.
Music executive / A&R / label builder
Max Gousse
Public credits span major-label A&R, artist development, soundtrack execution, and building Artistry Group / Artistry Records into a platform with label, management, publishing, film/TV, and merchandising arms.
Beyoncé / Parkwood ecosystemPublic bio credits include Beyoncé album and soundtrack work, plus Parkwood / entertainment-platform advisory context across music, film, touring, merchandising, and brand partnerships.
B2K / You Got Served eraExecutive producer and soundtrack-side proof around a youth-culture entertainment franchise that moved across music, film, and touring demand.
Artistry platformBuilt a multi-vertical music company with a Republic/UMG joint venture and entertainment partnerships extending beyond record releases.
Music executive / producer / label builder
Keyz the Producer
Keyz the Producer brings the IBA operator lens: 15+ years across production, artist development, music marketing, release strategy, and campaign execution — creator credibility plus 50M+ stream-scale proof.
Chris Brown / “Medusa” creditPublic bio material cites Keyz as producer/composer on Chris Brown’s “Medusa,” after building a 500+ song-and-track catalog across production, studio, and artist-development work.
Icon Breaking Agency / IBAFounded IBA in 2018 as an entertainment branding and marketing agency, consulting independent artists, established artists, industry professionals, reality-TV talent, and actors.
Artificial intelligenceAggie
Former digital executive experience across A+E, MTV, Univision, Comcast, and more — now applied to music-industry workflows.
Execution layerIcon Breaking Agency
The operating layer for artists, managers, labels, A&Rs, producers, marketers, and teams preparing real music campaigns.
Who it is for
Artists, managers, labels, A&Rs, producers, distributors, marketers, and music operators with campaigns to move.
What gets sharper
Audience intelligence, content timing, fan capture, rollout ownership, and the signal the industry needs to understand the campaign.
